Nanushka is the childhood nickname of head designer Sandra Sandor. Born in Budapest, Hungary she graduated from the London College of Fashion, only to return to her home town to establish the label. Through her collection Sandra aims to combine playful cuts and lush fabrics with elegance and comfort to create collections that exude a harmony which contrasts the overwhelming noise of the big-city experience. Nanushka is fashion for the urban nomad, for those who are on the move but always at home. Though Sandra’s collections are finding new followers in every corner of the world and the brand is aggressively expanding into new markets, it is still based in Budapest, Hungary, where it recently opened its flagship store. The store’s unique design received praise from over 250 design blogs from Moscow to Rio and whether to shop or just admire, it has become a must-see tourist destination.